Tobacconists' Advertising: A Collection of Selling Phrases, Descriptions, and Illustrated Advertisements as Used by Successful Advertisers (Classic Reprint)

by William Borsodi


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Excerpt from Tobacconists' Advertising: A Collection of Selling Phrases, Descriptions, and Illustrated Advertisements as Used by Successful Advertisers

In preparing your ads, treat your subject simply but thoroughly. Do not overcrowd your space - leave something for the next time. While prices are the chief attraction in an ad, yet they must be handled carefully. If you are Offering bargains, do not fear to feature the price, but if you are selling a high-grade article at a high price make the description sell it in spite of the price.

Don't forget that variety is the spice of advertising. You may advertise the same goods day after day, issue after issue if you will, but do not use the same language or display to do it. Study this book and you will be able to adapt to your use practically every ad that is printed here.

If you have not selected a store name, choose one. Then use it in your advertising until it is familiar to every person in your Vicinity.

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This book is a reproduction of an important historical work. Forgotten Books uses state-of-the-art technology to digitally reconstruct the work, preserving the original format whilst repairing imperfections present in the aged copy. In rare cases, an imperfection in the original, such as a blemish or missing page, may be replicated in our edition. We do, however, repair the vast majority of imperfections successfully; any imperfections that remain are intentionally left to preserve the state of such historical works.




















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